TrustRadius Insights
Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across …
Overview
What is Sprinklr Insights?
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
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What is Sprinklr Insights?
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/consum…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Sprinklr Insights?
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
Sprinklr Insights Features
- Supported: Competitive insights and Benchmarking
- Supported: Social Listening Insights
- Supported: Product Insights
- Supported: Location Insights
- Supported: Media Monitoring & Analytics
- Supported: Visual Insights
- Supported: AI Studio
- Supported: Smart Trends
- Supported: Smart Alerts
- Supported: Mobile App
- Supported: Presentation & Display
- Supported: Smart Quick Insights
- Supported: Smart Content Intelligence
- Supported: Audience Insights
- Supported: Brand Reputation Insights
Sprinklr Insights Video
Customers always want to be heard. Now they expect more, like personalized digital experiences that happen in real time on the channels they prefer.
Sprinklr Insights Competitors
Sprinklr Insights Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
Frequently Asked Questions
Synthesio Social Intelligence Suite, Digimind Intelligence, and Talkwalker are common alternatives for Sprinklr Insights.
Reviewers rate Support Rating highest, with a score of 7.4.
The most common users of Sprinklr Insights are from Enterprises (1,001+ employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across various industries. Users have praised the tool for its ability to monitor specific conversations on the web, keeping them well-informed about their brand's online presence. With Sprinklr Insights, users can easily filter out noise and focus on relevant discussions, allowing them to gain valuable insights and perform in-depth analysis.
One of the key use cases of Sprinklr Insights is brand perception analysis. This platform has been particularly beneficial for identifying brand perception in local markets, especially in the highly competitive IT industry. Users have been able to track sentiment, analyze social chatter, and understand customer behavior and service experience. This information has helped businesses improve their marketing strategies, address any brand issues that arise, and make data-driven decisions.
Another important use case of Sprinklr Insights is competitor analysis. The tool enables users to track competitor activity and mentions on social media platforms, helping them stay updated on industry trends and prepare comprehensive reports. By monitoring share of voice, sentiment, and social media page performance against competitors, businesses can gain a competitive edge and mitigate the risk of new entrants in the market.
Additionally, Sprinklr Insights is widely used for crisis monitoring and management. Users rely on this platform to be aware of potential crises before they strike by monitoring risks from various sources such as employees, executives, brand ambassadors, partners, vendors, corporate policies, and dynamic political scenarios. This proactive approach allows businesses to address issues promptly and minimize negative impacts on their reputation.
Overall, Sprinklr Insights provides a comprehensive solution for managing social media strategies, conducting research, analyzing competitors' activities, and understanding audience sentiment. Its user-friendly interface, reliable performance, and availability across multiple social media platforms make it an essential tool for businesses looking to enhance their online presence and make data-driven decisions.
Efficient Data Analysis: Many users have praised Sprinklr Insights for its efficient data analysis capabilities. Several reviewers have stated that the software is able to process and analyze large amounts of data quickly, allowing them to gain valuable insights in a timely manner.
Comprehensive Reporting: Numerous customers have highlighted the comprehensive reporting features of Sprinklr Insights. They appreciate how the software provides detailed reports, allowing them to track their social media performance and make informed decisions based on the data presented.
User-Friendly Interface: Several reviewers have commended Sprinklr Insights for its user-friendly interface. Users find it easy to navigate through the various features and functionalities of the software, making it accessible for both beginners and experienced analysts alike.
Unintuitive User Interface: Several users have expressed frustration with the unintuitive user interface of Sprinklr Insights. They have mentioned that it can be difficult to navigate and find specific features, leading to a steep learning curve. Some users also feel that the design is cluttered and could benefit from simplification.
Performance Issues: There are concerns raised by users regarding the speed and performance of Sprinklr Insights. Users have reported issues such as slow website speed, sluggish loading of listening dashboards, and occasional outages. These performance issues hinder their workflow and they believe prompt attention should be given to address these problems.
Lack of Transparent Communication: Users have expressed a desire for better communication during outages and downtime. They feel that Sprinklr Insights should provide more information and updates about system status when there are disruptions in service. This would help them manage their expectations and plan accordingly.
Attribute Ratings
Reviews
(1-13 of 13)Companies can't remove reviews or game the system. Here's why
June 17, 2022
My amazing experience with Sprinklr
We use Sprinklr for connecting with our customers. It's a great tool and helps us in providing a great customer support experience, and the user interface and availability make our work easier to manage and document.
- Reduce risk and protect your brand.
- Build your business with real-time customer insights.
- Sprinklr gives you a better understanding of feedback on your products and services.
- Additional canned messages will be amazing.
- The support for multiple service tags can improve.
- If given an option to customise the colour scheme as per the user would add a lot personalization options.
May 12, 2022
The know hows of Sprinklr modern research
We use modern research to identify brand perception in local markets
- Providing audience sentiment
- Providing engagement timings for setting up content calendars
- Useful to determine hashtag strategies
- Improvement in the newsletter feature
- More details on auto imported features
- Time required to load listening dashboards
May 03, 2022
Sprinklr: Broadening Your Vision on Social Media
Within our organisation, we use Sprinklr as a full-service social platform, from asset management to publishing, and then social listening and reporting on our own content. The platform supports our global operation and allows us to sync these teams so everyone has access to the relevant assets, but then can also report on the performance on these assets through a bank of centralised reports, while Modern Research allows us to hear what's being discussed outside the organisation, so we can act on and understand our audience in real-time.
- Simple creation of topics/searches.
- Ability to control run-time of searches.
- Strong grouping options.
- Dashboard creation through custom widgets.
- Speed & addition of new platforms.
- Image recognition.
- Managing keywords/lists can be clunky at times.
We use Sprinkler for day-to-day interaction with our users on social media. With Sprinkler we are able to communicate on a single platform with all the social media channels such as Twitter, Facebook, WhatsApp, Apple business chat, Google messenger, etc. The best part is all social media platforms can be communicated under a single tool. It's very easy to use and handle and also allows to share and receive documents. From a business perspective, Sprinkler helps a lot to manage the customers effectively and efficiently. This is a recommended tool to handle social media interaction with the customers. Also, the Sprinkler team is very supportive if any changes are required or in case of any other concerns it's addressed or priority and changes are done.
- Makes easy to communicate with end customers.
- Easy to navigate and use the tool.
- Allows same features as the particular platform uses.
- Less downtime and good IT support whenever required.
- Customization by a particular organization is easy.
- If an organization wants to use hybrid mode, meaning chat+calls, then call via social media platform should be there as well like for WhatsApp, etc.
- Translation in all languages should be available.
Using it to pull reports and provide insights on the social sentiment from the audience of our brand's social experience and from there add valuable insights to the business owners on what the community wants and best practice advice for marketing and advertisement. These monthly reports are the foundation to understand customer behavior, references and service experience as well as getting more insights from the sentiment of our customers.
- Advances language recognition apart from English only.
- Insightful social listening from your community.
- Great benchmark reporting with the feature to also compare your company to industry competitors.
- Integrate customer satisfaction survey.
- Auto reporting and alert on set topic groups (when a threshold of a certain mention is reached, provide insights on WHY it is increasing).
- Add AI support for response templates for agents.
May 02, 2022
Speaking with Experience!
Working in one of the most competitive brands in IT definitely requires a very reliable channel for us to conduct our operations. Being a manager in the social media engagement team, having access to real-time data and historical data is everything. With a user-friendly UI like Sprinklr, it makes managing and monitoring much easier. The real-time insights that we gain out of the reports are what help us drive our core metrics and KPIs on a daily basis with our frontline agents. It also helps us keep a check on the frontline productivity from time to time as we have access to real-time data from Sprinklr reporting dashboards.
- Real-time competitive.
- Insights to inform.
- Organic social strategy.
- AI for Smart Content.
- Intelligence.
- Report on business.
- Insights like sentiment.
- Alongside media metrics.
- Real-time monitoring.
- For brand risk/crisis.
- Managements.
- Lesser downtime.
- More themes on the UI.
April 08, 2022
Sprinklr Can Do It All
We leverage Sprinklr for general listening, benchmarking, and research, and then turn those insights into visualizations through the Display module. We also leverage Presentations to provide real-time updating reports for internal stakeholders. We're able to understand not only what's being said about us, but what our competitors are doing from content performance to their customer response times. This helps us understand the environment and competitive set around us much easier.
- Quick search insights
- Visualize trends through graphs, charts, and waterfalls
- Benchmark competitor response times and content performance
- Export results through multiple formats and URL links to users outside the platform
- Paid benchmarking requires an additional paid module. Understanding what's organic vs paid is difficult
April 05, 2022
Spinklr helps in Digital Marketing campaigns. It's a dashboard for your marketing world.
Sprinklr was used as the main tool for listening to our brand as well as a competitor on Social Media. We utilize Sprinklr to track share of voice, sentiment, social media page performance, and to respond the customer question about our apps. It's also helped us to track the issue of our brand that happened on social media
- Social Listening
- Social Media Account Benchmark
- Engagement Channel
- Social Media Respond
- User Experience
- Scope of Language
- Sentiment Improvement
April 04, 2022
Best Tool For Social Listening Out There
We primarily use it to listen to customer responses to product launches, events, Social campaigns, and general brand research.
- Lots of access to sources that no other platform has
- Super customizable reporting and widgets
- Power users are able to customize things even more
- More sources! I'm waiting to be able to listen to Tiktok specifically
- Needs the ability to listen to responses around a particular post via url
- Listening tends to go down a lot; not so much that it's impossible to work but it always tends to happen when I need a deadline turned around quick
October 07, 2021
On Par with Other Social Listening Tools
Our marketing department is the only one that uses Sprinklr Modern Research. If we identify any key insights that are worth sharing with other Business Units, we make sure to do so. We mainly use Sprinklr Modern Research for its Social Listening functionality, which lets us keep up with keywords and trends that social users are engaging with. This helps us make informed decisions when determining content to post about, so we can make sure it's timely, relevant, and is something that social users would be interested in. It also helps us determine key insights on our various social audiences, such as who else they follow and what their main interests are.
- Customization.
- Robust data.
- Comprehensive insights.
- Not intuitive.
- Can be hard to find things.
- Can be difficult to set up custom dashboards.
November 20, 2019
Sprinklr, it was fun!
Sprinklr was used within our department as we needed it for social media and our department expanded across different digital ventures. The insights were great for the CPG brand that I was working on as we were able to dive into Social Listening which was big. We were able to see how people were talking about the brand without the @ mention. Being able to see the top words used for the month/quarter was great and having the positive/negative word clouds helped out a lot with reporting. Our Sprinklr team built out dashboards specific to our needs which helped our social listening exceed expectations.
- Product Insight — Being able to add in our products so we can have positive and negative insights.
- Community Insights — We were able to watch out community and see what they were talking about.
- Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
- Outages — All tools have outages but better communication on these would be helpful.
- Teaching us how to make our own dashboards would be helpful in times of crises.
May 17, 2019
Great product, more customer support needed
It's being used by multiple parts of the business, multiple different teams, around 20 users overall.
It solves a number of business problems, predominantly around us organizing our social media better - pushing out campaigns, measuring performance, etc. We are just starting to move into areas where we can also use it to listen to social chatter.
Different departments are using different packages and elements of the product - which is great, but also a challenge because not everyone is aware of the full capabilities.
It solves a number of business problems, predominantly around us organizing our social media better - pushing out campaigns, measuring performance, etc. We are just starting to move into areas where we can also use it to listen to social chatter.
Different departments are using different packages and elements of the product - which is great, but also a challenge because not everyone is aware of the full capabilities.
- Easy to use - clear interface.
- Reliable, fast.
- Clear and easy to understand metrics.
- Social listening has been expensive and hard to implement up until now.
- Customer service patchy - different levels of support for different teams.
- Reporting can be complicated to set up.
May 05, 2019
Sprinklr Research Review
Sprinklr is used by the Marketing, Member Service, and Analytics departments. Marketing uses it to schedule and publish social media content, the Care team moderates and engages with the responses to those posts and tags them, and all three departments use the data it generates. It helps us reach members on social media and gives us the ability to provide near real-time reports on the topics and sentiments that they are communicating with us about.
- Sprinklr makes monitoring the company social media sites incredibly easy.
- The ability to customize tagging info makes it easy to track things that pertain specifically to the interests of our business.
- The reporting and analytics could stand to be more user-friendly. The Glossary of the different metrics in the system has many items that have no listed definition.
- With multiple users sharing a dashboard, it isn't easy to see if a filter has been changed by another user, which could skew the data in a report.
- Communicating with the Support team can be difficult when a help ticket is needed, as there is sometimes a barrier in communication -- not in language, but in regards to terminology and jargon.